Case Study: Developer Onboarding Redesign
First published on
- Summary: Developers must go through a series of onboarding steps in order to gain access to our APIs. This resulted in a more self-serve, streamlined experience for providing preliminary access to our APIs for new users.
- Role: Product Manager; working with Engineering Lead & Tech Writer
- Duration: 6 months
Developers need a way to quickly access, test and integrate with our API. Developers will submit a form waiting for the business development team to reach out and approve them with the possibility of receiving access to their API key.
This leaves access up to the availability and discretion of the business development team member, leaving developers to wait days if not weeks to try the API out.
- Objective: Developers can quickly & easily test our API
- Key Result: Improve the Time to First Hello World (TTFHW) for new developers onboarding.
Collect Baseline Metrics
Our API usage was not instrumented prior so it was challenging to gather baseline data. We instead built our TTFHW metric based on time when the account was first created to when the first API request was logged.
Usability Testing Existing Flow
Started by understanding how the existing user flow by observing new engineering hires to undergo the flow. Users were provided a prompt of navigating to the website with the goal of testing out the API.
Define User Journey & Pain Points
After taking note of users, screenshots were taken of the existing paths that were taken for users to achieve their goal of testing out the API. Pain points were highlighted along the user journey.
Stakeholders from the Business Development team had made the decision to request gating access to the API only after scheduling a call with the sales team. After understanding their needs, we had agreed that providing limited non-production access was feasible so long as an upgrade path was easily accesssible after testing.
Created Product Requirements Document (PRD)
After identifying the opportunities from observing developers attempt to onboard, I created a PRD to highlight these challenges, what requirements were raised from stakeholders such as engineering, legal and sales.
Reached out and spoke to vendors that
- Leveraged tooling for documentation API testing, landing page API testing, static sample API request, combining with dashboard
Developers were provided self-serve access to sandbox API keys, increasing unique API key holder growth & TTFHW.